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Email MarketingUnicafScholarship campaigns

Unicaf Email Campaigns

Driving student leads and registrations through strategic email campaigns promoting scholarship opportunities.

Strategic Partnership Campaign

Campaign Overview

Partnership with KEWOTA (Kenya Women Teachers Association) offering members up to 80% Unicaf Scholarship for Bachelor's, Master's, and Doctoral programs.

Campaigns featured dedicated landing pages with UTM tracking and automated nurturing sequences to convert prospects into enrolled students.

Platforms Used

Elastic Email & Brevo

Campaign automation tools

Audience Targeting

Segmented by market & profile

Precision targeting approach

Campaign Goal

Generate qualified leads

Drive student registrations

Email Campaign Example

KEWOTA Partnership Campaign

Post-AGM follow-up campaign targeting KEWOTA members with exclusive scholarship offers for UK and African university programs through Unicaf's partner network.

Email Preview

Sent
From
Unicaf Education
To
KEWOTA members
Subject
Unlock Your Future with 80% Unicaf Scholarship

Campaign Strategy

Campaign Strategy

  • Targeted Landing Pages

    Scholarship offers with compelling CTAs

  • Smart Segmentation

    Geography and program interest targeting

  • A/B Testing

    Subject lines and content optimization

  • Automated Nurturing

    Follow-up sequences for lead conversion

Tools & Platforms

  • Elastic Email

    Campaign delivery & automation

  • Brevo

    Mass campaigns & multi-channel outreach

  • Landing Pages

    Custom offer pages with tracking pixels

  • Analytics

    Real-time performance & conversion tracking

Campaign Performance

Results & Impact

These campaigns successfully generated qualified leads and drove student registrations across multiple markets, demonstrating the effectiveness of targeted email marketing strategies.

Lead Generation

Consistent flow of qualified scholarship applicants

Engagement

Strong open rates and click-through performance

Conversions

Successful student enrollments across programs