Unicaf Email Campaigns
Driving student leads and registrations through strategic email campaigns promoting scholarship opportunities.
2
Email Platforms
Campaign automation tools
5+
Markets Targeted
Global scholarship reach
80%
Scholarship Offer
Maximum discount available
10+
Campaign Variants
A/B tested approaches
Campaign Overview
Partnership with KEWOTA (Kenya Women Teachers Association) offering members up to 80% Unicaf Scholarship for Bachelor's, Master's, and Doctoral programs.
Campaigns featured dedicated landing pages with UTM tracking and automated nurturing sequences to convert prospects into enrolled students.
Platforms Used
Elastic Email & Brevo
Campaign automation tools
Audience Targeting
Segmented by market & profile
Precision targeting approach
Campaign Goal
Generate qualified leads
Drive student registrations
Email Campaign Example
KEWOTA Partnership Campaign
Post-AGM follow-up campaign targeting KEWOTA members with exclusive scholarship offers for UK and African university programs through Unicaf's partner network.
Unlock Your Future with 80% Unicaf Scholarship
From: Unicaf Education • To: kewota-members@unicaf.org
Campaign Strategy
Campaign Strategy
- Targeted Landing Pages
Scholarship offers with compelling CTAs
- Smart Segmentation
Geography and program interest targeting
- A/B Testing
Subject lines and content optimization
- Automated Nurturing
Follow-up sequences for lead conversion
Tools & Platforms
- Elastic Email
Campaign delivery & automation
- Brevo
Mass campaigns & multi-channel outreach
- Landing Pages
Custom offer pages with tracking pixels
- Analytics
Real-time performance & conversion tracking
Results & Impact
These campaigns successfully generated qualified leads and drove student registrations across multiple markets, demonstrating the effectiveness of targeted email marketing strategies.
Lead Generation
Consistent flow of qualified scholarship applicants
Engagement
Strong open rates and click-through performance
Conversions
Successful student enrollments across programs