Data & Insights

Implementation

UTM Tracking

Improved tracking and performance measurement across landing pages, enabling better attribution and campaign analysis.

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Prototype

KPI tracking with Google Looker for customer service and website analytics tracking with Google Analytics.

Integration

Building scalable web applications with Supabase for data storage, user authentication, and real-time synchronization.

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Implementation

This project focuses on implementing comprehensive UTM parameters across all landing pages for accurate campaign attribution.

Standardized UTM parameter structure across all marketing channels

Built tracking systems to monitor campaign sources and conversions

Enabled data-driven decisions for marketing spend optimization